Central Florida themeparks have been chomping at the bit to try variable priced themepark tickets for a few years now. Newcomer LEGOLAND Florida is the first to give it a try. Same day tickets are still available, but guests who book early can save more on their tickets. There is a catch though, you have to buy a ticket for a specific day.
Families will save on admission when they Pick-A-Date to visit the park and purchase tickets online prior to their trip. Choosing a date eight or more days in advance will result in savings of $15 per admission ticket (as low as $64 for adults, $54 for children/seniors). Guests can save $10 per ticket when planning a trip two to seven days in advance. Savings are available for LEGOLAND Florida and/or the LEGOLAND Water Park for one or two-day park visits.
“LEGOLAND Florida’s new Pick-A-Date and Save program is one of the first of its’ kind in variable pricing for theme parks in Central Florida and throughout the nation,” said Adrian Jones, general manager of LEGOLAND Florida. “Families no longer need discounts or other special offers to save year-round at LEGOLAND Florida. Simply put, families who plan ahead now get additional savings.”
Variable pricing is only available for ticket purchases online when a park visit date is selected in advance. If a visit date is not selected, guests can still enjoy more than 50 rides, shows and attractions at the standard daily park admission price.
This is an interesting move for LEGOLAND Florida. They’ve been working with partners to offer a near constant stream of discounts, a move like Pick-A-Date might help them stabilize price expectations in the market. This combined with their Florida Resident discount on Annual Passes might help.