Universal Orlando Resort scheduled a “big surprise” announcement for today. However, it wasn’t really that big of a secret. Transformers: The Ride – 3D is coming to Universal Orlando with a planned opening of next summer. Using it’s Cinematic Spectacular as a backdrop, the park rolled out giant robots Bumble Bee and Optimus Prime for tonight’s media event.
The groundbreaking ride – created under license from Hasbro, Inc. and based on its iconic Transformers brand – will bring the intergalactic battle between the Autobots and the Decepticons to Universal Studios Florida in summer 2013.
Already a “must-see” at Universal Studios Singapore and Universal Studios Hollywood, Transformers: The Ride – 3D is a mind-blowing, action-packed ride experience that you have to see to believe. You will come face to face with Megatron. You will dodge explosions and attacks by the Decepticons. You will fight to save mankind alongside Optimus Prime and the Autobots. It will be the greatest battle you’ll ever ride.
Universal worked closely with Michael Bay, the award-wining director of the “Transformers” film series and the ride’s creative consultant, to create an authentic experience that brings the non-stop action of the films to life. The attraction combines the larger-than-life TRANSFORMERS characters and an exciting storyline with life-like HD CGI media, state-of-the-art 3-D technology and amazing special effects to place riders right in the middle of an epic battle between good and evil.
“We broke the mold and have taken this ride to a new technological level in terms of blending seamless 3-D,” said Michael Bay, director of the “Transformers” films.
“Transformers: The Ride – 3D is the perfect addition to Universal Orlando’s thrilling theme park experiences,” said Mark Woodbury, president of Universal Creative. “The ride has already proven to be a hit at our Hollywood and Singapore parks, and we’re excited that Universal Orlando guests will soon be able to join the Autobots in the fight to save the world.”
Transformers films, television shows and merchandise have captivated millions of people all over the world. To date, three blockbuster films have been released – “Transformers” (2007), “Transformers: Revenge of the Fallen” (2009) and “Transformers: Dark of the Moon” (2011) – grossing more than $2 billion combined worldwide at the box office. The three films were directed by Michael Bay, executive produced by Steven Spielberg and released by Paramount Pictures.
Transformers: The Ride – 3D is slated to open in summer 2013 at Universal Orlando. The attraction will have one of the shortest build times in Universal history – making it one of Universal’s most ambitious projects ever. For more information about Transformers: The Ride – 3D, visit www.prepareforbattle.com.
Of course, the next big question is, when will they announce the other major project doing on at Universal Orlando… the expansion of Harry Potter.